Social

Social mediafor medi-spas & plastic surgery practices

We're a social team for medi-spas, plastic surgery practices, and cosmetic dermatology. Captions in your practice voice. Visuals from your own photography. Weeks of Google Business Profile, Instagram, and Facebook scheduled ahead — reviewed and approved before anything publishes.

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The work

Weekly posts that sound like your practice, look like your photography, and respect the way medical content is governed.

01
Google Business Profile posts
Weekly GBP posts — offers, updates, announcements. GBP posts rank in the Map Pack and drive booking clicks.
02
Instagram posts + stories
2–4 in-feed posts per week + weekly stories. Captions written to your brand voice. Hashtag strategy included.
03
Facebook page posts
2–3 posts per week cross-posted from IG and adapted for FB's older-skewing audience. Links back to booking.
04
TikTok + LinkedIn (Premium)
Premium tier adds TikTok Business posting and LinkedIn personal-brand posting for the practice owner.
05
Brand-consistent visuals
Custom templates using your colors, typography, and photography. We use your photos — not shutterstock injectable stock.
06
Monthly reporting
Reach, engagement, profile visits, direction requests (from GBP), booking clicks. Plain-language.

Why it matters

Social media drives local awareness, trust, and — for medi-spas especially — direct inquiries. It also backs up your SEO.

GBP

posts directly influence Map Pack ranking. Practices that post weekly rank materially higher.

IG

is the #1 channel for medi-spa consultations under 40. Authentic > polished.

Consent

on every before/after image — on the site, and on every post drawn from the gallery.

Weekly

cadence outperforms daily. Consistency beats volume in medical.

How Obris Launch does it differently

Social for medical aesthetics has rules other verticals don't. We work inside them by design.

Your practice, not a template

Captions written to your voice. Visuals from your practice. If we don't have your photos yet, we schedule a photo day as part of onboarding.

Captions written for medical practice voice

No therapeutic claims. No before/after without signed authorization. No echoing of patient stories. Reviewed against HIPAA, FTC, and platform policy before scheduling.

Aesthetics-vertical calendar

Calendars tuned for medi-spa, plastic surgery, and cosmetic dermatology buying cycles: peak neurotoxin season (October–December), pre-summer body-treatment ramp (March–May), and procedure-recovery messaging post-op.

Before/after, the right way

Posts drawn from your gallery only after the disclaimer and patient consent are confirmed on each image — reviewed at the gallery first, again on each individual post before scheduling.

Questions practices ask

Do you post selfies of the doctor or staff?
Only with explicit written consent — never by default. Staff photos require a release. Patient photos require HIPAA authorization even if the patient volunteered. We ask before we post.
What about before/afters?
Legal in some cases (with signed consent on file) but Meta's ad policies + state medical boards restrict them. We post before/afters only after reviewing your state rules and getting written authorization.
How many posts per week?
Starter: 1/wk GBP + 1/wk 1 social channel. Growth: 1/wk GBP + 2–3/wk IG + 2/wk FB. Premium: all that + TikTok + LinkedIn.
Can I see posts before they go out?
Yes. Every post hits your dashboard for approval 24 hours before publish. You can request edits or reject individual posts.
Do you respond to comments and DMs?
We monitor and flag — your team responds to clinical questions. Obris Launch replies to general engagement (likes, compliments, booking-redirect questions) under your brand voice.

Social scales across tiers.

Starter = GBP + 1 channel. Growth = GBP + 3 channels. Premium = 5+ channels including TikTok and LinkedIn.

See tier details