SEO

SEO for medi-spas, plastic surgery& cosmetic dermatology

We're an SEO team for medi-spas, plastic surgery practices, and cosmetic dermatology. Local search, monthly content, Google Business Profile, and citations across 50+ directories — tuned for the queries patients actually use to book an appointment in your city.

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The work

Local SEO is won through dozens of small, consistent decisions. Obris Launch handles all of them.

01
Google Business Profile
Full claim, optimization, categories, services, hours, Q&A, photos, weekly posts. The #1 local ranking factor.
02
50+ citations
Apple Maps, Bing Places, Yelp, Healthgrades, Zocdoc, Vitals, Doctor.com, Facebook — plus vertical-specific directories. Consistent NAP across every one.
03
On-page optimization
Titles, meta descriptions, headers, internal links, image alt text, page speed. Every page tuned for its target query.
04
Technical audit + fixes
Crawlability, indexability, schema errors, Core Web Vitals, mobile usability. We find and fix what's blocking rank.
05
Medical-aesthetics schema
LocalBusiness, MedicalOrganization, MedicalSpecialty, MedicalProcedure, Physician, FAQ, Review, Service. JSON-LD, valid, indexed.
06
Monthly content
Blog posts tuned for local + vertical keywords. Written by Obris Launch with E-E-A-T signals (YMYL-compliant author credit, citations, medical review).

Why it matters

Patients searching for care don't scroll. They click the top three results in the Map Pack — or they book elsewhere.

76%

of people who search for a local business on their phone visit within one day.

32%

of all clicks on a Google results page go to the first organic result. Fourth place gets 7%.

3

listings in the local Map Pack. If you're not one of them, you're not in the conversation.

YMYL

(Your Money or Your Life) content standards apply to medical. E-E-A-T signals must be visible, or you don't rank.

How Obris Launch does it differently

Medical SEO is unlike any other vertical. We've built for it specifically.

Medical-aesthetics schema

MedicalOrganization, MedicalSpecialty, MedicalProcedure, Physician, and Service schemas configured correctly the first time — fiddly markup that's easy to ship broken.

Written for medical search standards

YMYL content posture, named-board credentials, on-label-only language for prescription products, vetted testimonial citations — written so the work ranks and the rankings hold up.

Found in the answer engines, too

Your content structured to surface in the generative-AI answers patients increasingly turn to before classical search — not just in Google's index.

AmSpa-vertical search

The search intents that convert in this vertical.

Medical aesthetics is its own search ecosystem. We optimize for the queries that actually book appointments — not generic "medical practice near me" terms.

01
"medi-spa [city]"
High-intent local query. We optimize GBP categories, on-page titles, and citations for the medi-spa term + your city + neighborhoods.
02
"board-certified plastic surgeon [city]"
Surgical-tier intent. We name the board (American Board of Plastic Surgery) on-page, in schema, and link to certificationmatters.org for E-E-A-T.
03
"cosmetic dermatology [city]"
AAD-aligned content with named treatments (Botox, fillers, laser, IPL, microneedling). Specialty schema configured per ABMS verification.
04
Treatment-specific queries
"Botox [city]", "lip fillers near me", "rhinoplasty [city]", "GLP-1 weight loss [city]" — each with on-label-only language and FDA promotional compliance.
05
Google Business Profile
The #1 local ranking factor for medical aesthetics. Categories tuned to your sub-vertical, weekly posts, Q&A, photo strategy, review responses — all HIPAA-safe.
06
"Near me" + voice search
Voice queries skew aesthetic-vertical-curious ("can I get Botox near me", "rhinoplasty surgeons near me"). On-page Q&A schema captures these.

Questions practices ask

How long until I rank?
Local SEO typically shows Map Pack movement in 60–90 days and organic ranking shifts at 3–6 months. SEO is compounding; you'll see faster results the longer you're with us.
What keywords do you target?
We start with your top services + your city + surrounding neighborhoods. Then we layer in "near me," question-format queries, and condition-specific searches where compliant.
Do I need to write content?
No. Obris Launch writes it. You'll review and can edit. For clinical topics we cite sources and credit a medical reviewer — required for YMYL ranking.
Will you work with my existing SEO?
Yes, if what's there is working. We audit first, keep what's earning, and rebuild what isn't.
What reports do I get?
Monthly: rank tracking, GBP insights (views/clicks/direction requests), organic traffic, top pages, top queries, technical health. Plain-language, no jargon.

SEO depth scales with your tier.

Starter includes GBP management + basic on-page. Growth adds citations + monthly content. Premium adds deep technical audits, AI-search optimization, and advanced reporting.

See tier details